Messaging > Virality
Nurturing through content, not chasing virality.
The Messaging Audit
The Foundation
It's not about the size of the following; it's about the resonance of the message. We identify the core pillars that speak directly to your ICP.
The 1-to-3 Nurture Engine
The Execution
Efficiency and leverage. We take 1 high-value long-form video and repurpose it into 3 strategic short-form assets.
The Attribution Dashboard
The Proof
Data-driven clarity. Integration of our proprietary analytics portal.
The 90-Day Growth Arc
The Scale
Predictable, compounding results. A structured 3-phase journey:
Authority
Locking in messaging and building the engine.
Nurture
Accelerating reach and tracking intent.
Revenue
Optimizing for maximum strategy calls and closed deals.
Detailed Journey Timeline
Click any stage below to see operational details and next steps.
Discovery & Sales
From first contact to partnership
Entry Point
Client completes Typeform submission with business goals and content needs
Pre-Call Prep
Review Typeform answers and draft initial strategy framework
Discovery Call
5-step process: Introduction → Pain Summary → Pitch → Objections → Close
Post-Call
Send one-page plan summary reinforcing value and next steps
Client Onboarding
The first 7 days
Day 1: Welcome
Welcome email, onboarding questionnaire, kickoff call scheduling
Day 2: Kickoff
60-min kickoff call, strategy alignment, workflow explanation
Day 3: Setup
Trello board, content calendar, shared cloud storage access
Day 4: Ignition
First raw footage submission, editing begins, Slack channel setup
Day 5: Feedback
First draft delivery with clear feedback guidance
Day 6: Delivery
Final video approval and quality confirmation
Day 7: Cadence
First weekly check-in and upcoming week's content plan
Content Engine
Ongoing production & optimization
Content Production
Raw footage → Editing → Draft → Final delivery with 48-72h turnaround
Performance Tracking
Weekly snapshots and monthly reports on key metrics
Optimization Loop
Data-driven strategy adjustments to maximize impact
90-Day Growth Arc
Strategic milestones
Month 1: Foundation
Establish content engine and achieve initial wins
Month 2: Acceleration
Ramp up production and refine strategy based on data
Month 3: Scale
Maximize reach, engagement, and revenue attribution
About This Journey
Discovery & Sales
Structured process from Typeform to signed partnership with clear value communication
7-Day Onboarding
Systematic first week ensuring smooth integration and first content delivery
90-Day Growth Arc
Strategic progression from foundation to scale with data-driven optimization